When you submit an article to an article directory you can hyperlink a keyword phrases in your resource box. This builds keyword relevancy back to your site for the word or phrase you are using.

You should make these keyword phrases up occasionally. So that you're not only hyperlinking back to your site with one phrase. Another thing you should do is hyperlinked back to some of your inner pages or even blog post and not only just to your homepage.

It is not a bad idea to include your keyword phrase or variations of it within the body of the article. However, the days of keyword density are long gone.

Most search engines do not really care about keyword density as much as they care about how your article is written and that it offers valuable content. As a matter of fact you may even get penalized if you keyword spam in your articles today.

Search engines like articles because they offer fresh content. Whether you are posting them on your blog or website, or submitting them online to article directories, you stand a chance of getting to the top of the search engines with an article.

For fun try this, as you are surfing around the Internet notice how many articles are on page 1 of Google. Some of the best article directories like Search Warp and others deliver an astounding amount of articles to the top of Google.

That right there should tell you the benefit of combining article marketing, submitting to a top directory, and search engines, as a way to drive traffic to your website. It should be enough to make you want to go on an article writing frenzy for the next several days!

As long as people continue to use the Internet primarily to search for information article marketing will be useful to the search engines. If you can just master a couple of the basics of using articles for traffic and search engine bait you can really increase the number of visitors coming to your site everyday.

In summary, the second benefit in our article marketing series here is that search engines will find you if you use articles on a consistent basis.