How to Drive Traffic to your Ecommerce Website Actually there is no big secret. But
don't fret, there are many tiny secrets which we can throw together for
your ecommerce pleasure. Let's start with a review of all the obvious
methods of achieving traffic flow: Although any traffic sources is good, the most effective traffic
sources for the small business are 1) Search Engines and 2) Direct
Links from other websites. As we shall see, both types of traffic are
the result of proper link building. You must understand one simple truth: search
engines love links. Links are the biggest single factor which
determines how important a page is for any particular keyword phrase. Forget what you've heard about "pagerank" and "page reputation". All
you need to consider is one thing: for any given page, how much
"keyword mojo" does it have? The page with the most "keyword mojo"
shows up at the top of Google when you search for that keyword. Clear? Good. Now that we've simplified the entire field of Search
Engine Optimization down to a single concept, we can more easily
discuss how to achieve it: We've already discussed organizing your page and internal links to
achieve "keyword clarity" on your site. This makes your site "search
engine friendly". The next step is to ensure that you have lots of
search engine friendly links coming to your site.It is important to
understand that the secret to search-engine traffic is achieving
"keyword mojo". In other words, achieving, for each page, "keyword
clarity" in the mind of Google. Naturally, this is accomplished with
links. Lots of search engine friendly links. What is a search-friendly
link? Typically, these links are not very helpful for keyword mojo: This is not a good link: [a href="http://ezinedesigner.com/?cid=home&ssid=4EC45B38F8"]ecommerce tools[/a] Once you get your head around this requirement, we can really start
talking about how to automate the process. Perhaps I'll publish some
more in-depth discussion later with tools to do this but for now, you
just need to understand the idea. You often hear about webmasters paying huge sums of money to SEO
gurus to get a few pages to the top of the search engines for highly
competitive keywords. Unfortunately, that's just too risky for my
taste. A real business should never put all its (traffic) eggs in one
(keyword) basket. Whenever Google adjusts its algorithm, you can hear
screams and gnashing of teeth from the poor webmasters that lost their
coveted top position -- and their business with it. What we want to do is to build a strong, broad platform of useful
content that draws traffic from many, many keyword searches -- and also
from direct links across the internet. That is a secure foundation you
can really build a business on. Sure, you'll eventually start winning over some major keywords --
but you won't be dependent on the "position" of any of your keywords. I
would like to say that you won't be dependent on search engines at all
-- but that's not totally true. You see, with a good linking campaign
using principles of keyword clarity and search-friendly links -- you'll
typically end up with a about 70% of you traffic coming from search
engines. And there's no way out of this ratio because, as you expand you link
campaign, for every direct visitor you acquire, the darned search
engines send you four others! It's diabolical! So remember: Steal candy
from a baby if you choose, cheat on your taxes if you must -- but
never, never piss off Google. Remember how we organized our "Content Oriented Website" so that
each page has a main keyword phrase used for interlinking? And our
titles contained the keyword? This is the cornerstone of keyword
linking. There are many ways to get links but here are a few good ways
to get many search-friendly links directly to your content pages: 1) First, publish an RSS feed of your content. Register the feed
with the 50 or so feed services out there. This will get you hundreds
of keyword friendly links to each page. Don't expect these links to
bring a lot of traffic, but it helps get your pages "on the map".
Re-register periodically as you add new content. 3) Brace yourself; this will be hard to swallow: Give all of your
content away. That's right, for every new article you write or
commission, you should create a text-only version and submit it to the
free article databases. At the bottom of each article, make sure to
link back to your home page and to the article page. Published articles
get reproduced all over the place which results in a good flow of
traffic back to your site -- and more importantly, an excellent number
of keyword links back to your article. Hard to believe? Sure, many
slimy webmasters will strip out your links -- but enough will leave
them in that you will get hundreds -- and often thousands -- of good
keyword links to every single article. Now we're starting to talk
"keyword mojo"2) Add a "If you found this article helpful, please link to it..."
box at the bottom of each content page. This is more important that you
might think because you get to provide the proposed link code. Make
sure to provide a short title that has your keywords in it. This helps
guide the linking process so that people don't just link to you with
words like "interesting article" or "cool stuff" when what you wanted
was "ecommerce traffic strategies". Remember, we're after clarity. |
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