It has long been a belief that consumers want to actually see, touch and feel something before buying it. However, with the growing availability of comparison shopping websites or sites that host product ratings, consumers are relying on online research to make sure that they get the right item for the best possible price. In a survey by Pricegrabbers.com 81% of the respondents stated they researched on the internet first for both products and retailers when it came to shopping for home furniture and appliances. In fact, there was a significant rise in the confidence level of consumers while making large purchases online as compared to a similar survey conducted in 2006.

Of course, the comfort levels for buying on the web has been increased by the discounts offered by retailers, including good after-sales backup and offers on home delivery of products. Also, as major high street companies launch online versions of their brick and mortar outlets, where people can find the same quality and discounting without the headache of driving all the way to the store and fighting through the masses shopping for the same products.

If you still need proof that the world is moving towards online retail in a big way, consider this:

The UK Office for National Statistics predicts that online shopping in the nation is likely to witness an ongoing upward trend, accounting for £162 billion in revenues by 2020 and representing 40% of total retail sales.

In short, the online shopping train has taken off and there is no stopping it now.