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Search Engine Marketing
- Search Engine Marketing (SEM) involves a combination
of free website submissions and paid search engine listings, to
ensure your website reaches customers using search engines to
research purchase decisions.
- Search Engine Optimisation (SEO) is the art
and science of increasing your website’s visibility to search
engines for those important keywords and phrases that are relevant
to your business.
- Search
Engine Optimisation typically includes keyword research and
development, competitive analysis and industry benchmarking, backend
coding optimisation, website submissions and results reporting.
What are Pay-Per-Click & Pay-For-Inclusion
programs?
- Pay-per-click (PPC) involves paying for your
website to have a prominent position on the relevant search results
page of a specific search engine. For each visitor that clicks
on your link you are charged at a specified rate. The benefit
of a PPC program is you only pay for results.
(Refer to Diagram in Appendix 1)
- Pay-for-inclusions (PFI) simply involves paying
to get your website listed on a specific search engine. It does
not guarantee prominent rankings. You will still need SEO to achieve
high rankings. PFI gives you an opportunity to gain a top spot,
but without an SEO strategy, it’s effectiveness is limited.
Benefits of search engines
- Search Engines outperform all other media in driving visitors
to websites with 85% of Internet users citing search engines as
the primary method to find websites.
- Traffic from search engines is the most valuable kind of traffic
as it is comprised of qualified visitors actively looking for
a product, service information or solution.
- Search engines work for you non-stop 24/7.
Why do you need Search Engine Marketing?
- 93% of users don’t look further than the first 2 pages
of search results. Most prefer to use another search engine rather
than click past the first 10 results. How can your business succeed
if you’re not found there?
- 33% of users believe companies found in the top search results
are a major brand in their specific product/service category.
SEM raises your online profile and builds brand awareness.
- SEM has been proven to yield a higher Return On Investment in
terms of generating more traffic to your website, qualified sales
leads and customer acquisitions than any other marketing channel.
Please enquire for relevant examples.
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